Casper is a sleep startup that launches a comfortable mattress sold directly to consumers, eliminating commission ­driven, inflated prices. Casper's mattresses are developed in-house by a team of product engineers with experience from IDEO. The company developed a line of core sleep products, including the Casper pillow, sheets, foundation, bed frame, duvet, and a dog mattress.

The startup was founded in 2014 and is based in New York, United States.

"The company’s five co-founders struggled to convince investors that an online mattress startup could be the next big idea.

“At the beginning, we met with dozens of investors who all said, ‘No one is ever going to buy a mattress online. This is a dumb idea, don’t do it,’” Parikh, who is now Casper’s chief strategy officer, tells CNBC Make It.

But Parikh and his fellow co-founders (including the CEO, Krim, along with T. Luke Sherwin, Jeff Chapin and Gabriel Flateman) were convinced that they could help revolutionize the nearly $39 billion global mattress industry by designing a high-quality, custom multi-layer foam mattress that could be squeezed into a three-and-a-half foot-tall box and shipped across North America.

Without any significant outside investments, Casper’s founders first had to put up their own money and when that ran out use their own credit cards to pay for the most basic start-up costs, including manufacturing the first sample mattresses and paying to ship them to prospective investors." (CNBC Make It).

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"to improve the 26 years we each spend in bed and to brighten the days in between."

1. Innovation - "Our researchers, designers, and engineers at Casper Labs spend their waking hours studying sleep and creating products based on real customer needs and feedback. The result? The most innovative sleep products that no one else had ever dreamed possible."
2. Service - "Mattress shopping should be as comfy as crawling into bed. Whether it’s our award-winning customer experience team helping you get a new bed for a big move, or our commission-free store team answering any question under the moon, we want you to rest easy."
3. Joy - "We want the world to love sleep as much as we do. From designing lovable products like our Nap Pillow and Glow light, to taking comfort to the sky with American Airlines, we’re creating ways to turn yawns into smiles — one well-rested person at a time."

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