History

"Nuddy was founded by 26 year old Brit female Entrepreneur, Kassi Emadi in July 2018. Kassi struggled to find a good quality soap bar which connected to her as a conscious and creatively motivated consumer. With her background in PR and creative marketing along with a genuine love of a good old soap bar, Kassi set out to make soap cool again. nuddy was born. Premium quality soap bars, a cool brand and a genuine story behind it all." (Nuddy).

The Name

What does nuddy mean? Probably exactly what you think it means:

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‍noun INFORMAL . BRITISH in the nude.

1950’s: humorous alteration of nude.

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To Nuddy, it means more. It's about a feeling. Nuddy means to feel free and vulnerable, yet empowered.

Nuddy's Logo

In a world filled with complexity and choice, Nuddy's logo stands out by just being a simple, custom font. The logo looks happy and approachable. There are thousands of soap makers, but those who stand out are going to win.

Nuddy's Packaging

Fun, vibrant colors. The packaging is sooooo simple and that's why we love it. The bright main color, with white font and darker headings feel so punchy we can almost smell the bars from here.

Nuddy's Website

The product is the hero here. It looks like the soap bar has descended from heaven. The hero image makes me want to just grab the bar right off the pedestal. The white clouds around the packaging give you that same feeling of when the steam clouds around you in a hot shower. This isn't on accident. It's excellent product placement.

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